International expansion followed three years later with the start of PAX Australia and another event, PAX South in San Antonio, Texas, started in 2015. In its first year, it attracted nearly as many visitors as its well-established cousin in Washington. In 2010, after “Penny Arcade Expo” had morphed into “PAX”, organizers launched a new event on the other side of the country, PAX East in Boston. It was also obvious that the same concept would work beyond the Seattle area. It was clear that Penny Arcade was delivering exactly the kind of experience gamers wanted. By just its fourth edition, they had to move to a bigger venue and by the seventh year the attendance exceeded twenty times that of the inaugural 2004 Expo. The response to that first gathering was instant and overwhelming. The Expo was an opportunity to build a regional community among gamers at a time when events like E3 were for industry insiders only. The name was taken from a webcomic based on the video game culture, Penny Arcade, started by Jerry Holkins and Michael Krahulik. The first edition of what later became known as PAX got off the ground in 2004 near Seattle as the Penny Arcade Expo. Seeing the amazing spectacle in person is an incredible experience but equally impressive is considering just how far PAX has come in a relatively short time. We’re more excited than ever to participate in what has become a “must” not only for devs and publishers, but for fans and gamers around the world. ![]() If you've read all the way down here, then wow that's pretty cool.PAX East 2020 is the third appearance for All in! Games at a PAX event, but our first PAX East after one previous trip to PAX South and one at PAX Seattle. Josh’s impressive work ethic, deep knowledge of marketing, and positive personality has been a perfect fit for Rose Gauntlet, so with the start of a new year, we decided that it was time to bring him on officially! He’s a passionate tabletop gamer who loves playing big crunchy board games like Gloomhaven and Feast for Odin. We’re excited to announce the newest team member of Rose Gauntlet, Josh McCurry! Josh is taking on the position of Marketing Director and will be helping us with everything from our next crowdfunding campaign to conventions. We’re excited to keep growing our community initiatives to support underrepresented gamers and making sure that games truly are for everyone! ![]() The BIPOC Lounge at Gen Con and The Big Gay Dinner at PAX Unplugged both had great attendance and the response we received from the gaming community was incredibly positive. ![]() That goal is starting to become a reality with two wonderful events that we had the opportunity to host this year. When we first formed Rose Gauntlet, we knew that we wanted to be involved with making the tabletop community and industry a better place. Two Amazing Community Events in a Single Year We wish you and yours the best for the upcoming year and hope you’ll join us for all the fun to come. Then it’s time to run towards the future and see what new adventures await! ![]() We know many new and exciting things await us in 2023 but we’d like to take a moment to celebrate the highlights of the past year. It’s been an incredible journey and we’ve enjoyed watching how our personal growth seems to be happening alongside the business’. We’ve fulfilled Keystone: North America, announced our next game Wild Gardens, saw the success of the BIPOC Lounge at Gen Con and Big Gay Dinner at PAX Unplugged, ran our first convention booth, and added our first official team member! Over the past year we’ve experienced successes and setbacks, learned new lessons, and have come to trust one another and our Rose Gauntlet family even more. Looking back over 2022, We’re astonished at all the things that Rose Gauntlet has done in the past year. Want updates like these sent straight to your inbox? Subscribe! Here’s to an Amazing 2022!
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